Using Storytelling to Influence Public Policy

Stories can identify shared values and help you connect with your audience, whether they be lawmaker, friend, peer group, colleague, family member, or stranger.  You can use your story to educate others about specific challenges or uncertainties you’ve experienced because of MS.  However, keep in mind that the best stories focus not only on heartbreak and despair, but also help answer the audience question - “What do you want me to do about it?”

In the case of office visits on Capitol Hill, you want to motivate lawmakers to support legislation and policies which improve the lives of those affected by MS.  Maybe you want increased funding for research or specific programs.  Or perhaps you want to inspire your representative to demonstrate a sign of solidarity with the MS community’s goals by joining the MS Congressional Caucus.

Be clear and concise in your storytelling.

Stories can identify shared values and help you connect with your audience, whether they be lawmaker, friend, peer group, colleague, family member, or stranger.  You can use your story to educate others about specific challenges or uncertainties you’ve experienced because of MS.  However, keep in mind that the best stories focus not only on heartbreak and despair, but also help answer the audience question - “What do you want me to do about it?” - See more at: http://www.healthcentral.com/multiple-sclerosis/c/19065/167815/awareness-telling#sthash.klKnHBlU.dpuf

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MS Awareness Month 2014 and Telling Your Story